F&B, quick commerce log 40-50% sales jump on T20 final night
quick commerce companies saw an upto 40%-50% uptick in sales and revenues on Saturday nightthanks to the T20 World Cup final and India's victory against South Africa.
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Merchant checkout network Simpl said it witnessed a 40% surge in consumer spending on its platform during the final. Nitya Sharma, founder and CEO of Simpl said Indians’ support and celebration was quite evident in their online spending patterns with a nearly 40% jump in quick commerce spends as against last year’s 50-over World Cup final. «This was consistent during the match with 8 pm — 11 pm witnessing the most daily spends on quick commerce via Simpl’s 1-tap checkout,» he said.
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Offering CollegeCourseWebsiteIndian School of BusinessISB Product ManagementVisitMIT xPROMIT Technology Leadership and InnovationVisitIndian School of BusinessProfessional Certificate in Product ManagementVisit«The match day’s highlights also included the highest spends at Rs 16,410 on quick commerce, a single consumer undertaking 59 transactions along with a significant rise in orders placed under Rs 100 via Simpl on platforms including Zepto, Blinkit, Swiggy Instamart and Porter, which rose by 35% as against last year’s final in November,» he added.
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