Firstcry IPO before subscribing to the issue.
Firstcry is India’s largest multi-channel retailing platform for mothers’, babies’ and kids’ products, in terms of GMV, for the financial year 2024, according to a RedSeer Report. It has a growing presence in select international markets. In India, the company sells its products through the online platform, company-owned modern stores, franchisee-owned modern stores and general trade retail distribution.
Childcare product spending in India is currently nascent and rapidly growing. The market comprises both horizontal and vertical players. The vertical players have single childcare product category focused value propositions, while the horizontal players operate across childcare products’ categories.
According to market analysts, the current GMP of Firstcry is Rs 85 in the unlisted market, indicating a premium of 18% to the issue price.
The IPO comprises a fresh issue of shares worth Rs 1,666 crore and an offer for sale (OFS) of up to 5.4 crore shares with a face value of Rs 2 per share.
The IPO is priced in the range of Rs 440-465 per share, where investors can bid for 32 shares in one lot. At the upper end, the company plans to raise Rs 4194 crore through the issue.
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