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FMCG sales jump in June quarter as prices fall
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FMCG level, small manufacturers are driving the value and volume growth. This is led by rural, while in urban, volume growth is at par for large and small, NiIQ said.
“Small manufacturers are witnessing growth ahead of large players in non-food categories while large players are driving the consumption growth in foods," it said. NIQ’s data corroborates with commentary shared by large consumer goods makers such as Hindustan Unilever Limited (HUL) and Britannia Industries that said local players were resurfacing in the market with greater intensity.
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