Frontline job creation drops 17.5 per cent to over 6.6 million in FY23: report
BetterPlace.
About 6.60 million frontline jobs — which include essential customer-facing roles such as sales and business development executives, call centre workers, delivery personnel, marketing executives, and housekeeping staff among others — were created in the country last fiscal year compared to eight million in FY22, according to BetterPlace's Frontline Index Report based on more than three million data points.
«The decline in the overall number of frontline jobs during last fiscal can be attributed to cautious hiring by companies due to the macroeconomic headwinds,» said Pravin Agarwala, cofounder and group CEO of BetterPlace.
Also, it comes after a year of aggressive hiring during FY22 when businesses opened up post-Covid, he said.
The numbers may improve in the current year as the ongoing festive season is leading to a surge in demand for manpower with companies across all segments looking to hire a combination of on-roll, on third-party roll, and gig workers to meet the rise in consumption, Agarwala said.
In FY23, the logistics and mobility sector replaced ecommerce as the highest employment industry for frontline workers with total demand increasing by more than 111% during the year, the BetterPlace survey showed.
While demand created by ecommerce fell by 52% on year, it was still the second-largest employer, contributing to 33% of the total jobs.
IFM (integrated facility management) & IT was the fastest-growing industry in terms of demand for frontline jobs, growing by 139% in FY23.
Gig work is also on the rise as more and more companies are looking at variabilising their workforce cost, Agarwala said.
The rising gigification of the workforce is also leading to an improvement in the women participation
