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economictimes.indiatimes.com / 1 year ago
economictimes.indiatimes.com / 1 year ago
economictimes.indiatimes.com / 1 year ago
Gymshark settles USD 1 million lawsuit filed by influencer Alix Earle for alleged early deal termination over her pro-Israel views
Gymshark has reportedly settled a lawsuit with a US influencer who had alleged that the company terminated a sponsorship deal with her after her pro-Israel views attracted a backlash on social media. The lawsuit was filed in the British High Court by Alix Earle, who has 7 million followers on TikTok. She also has more than 4 million Instagram followers.
Alix Earle-Gymshark Lawsuit: Here's What We Know
The news about the settlement of the lawsuit was reported by the Telegraph earlier this week. In her lawsuit, Earle had sought USD 1 million in damages over an early termination of a contract. However, Gymshark purportedly denied having signed a contract with her. Earle's lawyers claimed they had seen a letter dated January 2024 in which Gymshark noted a breach of contract on the influencer's part.
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Alix Earle's Allegations Against Gymshark
In her court submissions, Earle claimed that Gymshark had agreed on paying her USD 1 million for three TikTok and four Instagram posts for promoting the brand. She also claimed that the fee covered an appearance at an event and a photo shoot as well. The allegations levelled by the American social media personality said that Gymshark ended its deal with her in late 2023 amid criticism of her 'perceived stance on the Israel-Palestine conflict' in the aftermath of the October 7 Hamas attack.
The alleged development followed a post by Earle on Instagram that read, «Now and always, we stand with the people of Israel.» The lawsuit against Gymshark alleged that its executives raised objections over «negative responses» to collaboration with her. According to the Telegraph, one of the
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markets
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FPIs exit Korea & Taiwan: Is India ready for the flow rotation?
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Subscribe to enjoy similar stories.MUMBAI: India’s listed electronics manufacturers are under pressure to defend profitability as the mobile-phone assembly boom slows, prompting a shift towards higher-value industrial electronics.Investors remained jittery through the last fiscal, driven by concerns that slowing consumer sentiment could weigh on the rapid growth that electronics manufacturing services (EMS) firms have delivered so far.In an interview with Mint, Jasbir Singh Gujral, managing director of Syrma SGS Technology Ltd, India’s second-largest listed EMS firm, said, “We’re increasingly looking to capture a larger chunk of contracts from defence, aerospace and med-tech verticals, all of which represent opportunities for original design manufacturing, and also bring significantly higher margins. We’ve already started this transition, and we plan to do more of it this fiscal.”Beyond mobile phones and laptops, EMS firms are expanding into smart metres for electricity boards, aerospace and defence subsystems, railway safety instrumentation, printed circuit boards and display assemblies, and medical devices deployed in hospitals.India’s annual mobile phone shipments have remained subdued since the covid-19 pandemic, with industry estimates pointing to a single-digit decline this calendar year from 152 million smartphones shipped last year.The margin pressure driving this shift is increasingly visible.In FY26, Syrma SGS reported an operating margin of 7.1%, up 2.3 percentage points.
