HDFC Bank PIXEL: India’s first virtual credit card to allow you choose billing cycle, merchants | Here’s how to apply

financialexpress.com:

HDFC Bank has launched a new virtual credit card called ‘PIXEL’. The card will come in two variants – PIXEL Play and PIXEL Go. PIXEL signifies HDFC Bank’s debut in an end-to-end mobile app-based customizable credit card range.

There are many key features of this card, among which are the ability to customize benefits to fit your lifestyle, select merchants of your choice to earn cashback, choose a card design, and select your preferred billing cycle date.

While PIXEL Play will enable users to create their own cards with personalized benefits, PIXEL Go is tailored for beginners aiming to build their credit scores. Both credit cards will have a membership fee of ₹500 plus taxes.

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Through PIXEL, the bank allows customers to customize preferences as per their choice. PIXEL allows them to select preferred categories and favorite merchants/platforms such as Zomato, Myntra, BookMyShow, MakeMyTrip, Amazon, and Flipkart, among others. This helps them to earn cashback on their spends from these merchants/platforms.

Both existing and new customers can apply for PIXEL credit cards through the bank’s PayZapp mobile application.

You can register for PIXEL cards on the bank’s PayZapp mobile application. The PayZapp application will provide credit card users with features like card controls, rewards, EMI dashboard, notifications, statements, repayments, disputes, hotlisting, recent transactions, etc.

Swipe to pay and tap to pay functionalities will be enabled on the digital credit card.

Parag Rao, Country Head of Payments, Consumer Finance, Digital Banking, and Technology at HDFC Bank, said that while the card is currently on the