Here’s why Billie Eilish added all her followers as ‘close friends’ on Instagram

economictimes.indiatimes.com:

Billie Eilish recently sparked a frenzy on Instagram by adding her entire follower count to her «close friends» story, leaving millions bewildered and questioning their newfound friendship status with the global star. While the move initially caused excitement among fans, it ultimately revealed a clever marketing strategy rather than a personal selection process.

Decoding the Cryptic Posts

On April 4, Eilish shared an enigmatic image on her close friends' story—a hand floating in a dark void. This cryptic post triggered a wave of speculation and excitement among fans, who quickly took to social media to share their reactions. However, it soon became apparent that the post was a teaser for her upcoming album, cleverly disguised as a personal update for her close friends, as per a report by Vulture.

Billboards and Buzz among fans

Adding to the anticipation, fans around the world began spotting mysterious billboards featuring cryptic quotes attributed to Eilish. These sightings, coupled with the close friends' story, fueled speculation about her highly anticipated new album. Despite the lack of official details, Eilish's strategic use of social media and cryptic messaging effectively generated buzz and excitement among her dedicated fanbase.

Tattoo Teasers and Album Speculation

Following the initial post, Eilish shared another image on her close friends' story, this time showcasing one of her tattoos. While unrelated to the album tease, Eilish shared her