Hero is 'changing gears,' embracing speed, scale, synergy and simplification, says Niranjan Gupta, CEO, Hero MotoCorp
It has been less than eight months since Niranjan Gupta was elevated to the position of CEO at Hero MotoCorp, and the world’s largest motorcycle maker has already moved with super speed through its launches in the premium segment and pursuing a focused strategy to gain market share across geographies and segments. Investors have given a thumbs up to the company’s performance, with its share price on a steady northward movement. Hero MotoCorp CEO Niranjan Gupta deep dives into the strategies the company is undertaking to reinvent itself in a free-wheeling conversation with Sharmistha Mukherjee. Edited excerpts:
Your share price is now at a 5-year high, gaining 50% in last 8 months. What do you attribute this to?
I would not like to comment specifically on share price movement, but I can talk about what we are changing at the company.
Our company has a strong legacy, with iconic brands built over the last 40 years, providing mobility to millions.
What we have done in recent past is to change gears, increase the speed in every aspect, and adopt a more focussed approach with ruthless prioritisation.
We have upgraded 200 Hero stores, calling them Hero 2.0, in almost 200 days; at the rate of 1 store a day. These are a significant facelift of our stores that will enable a much enhanced customer experience.
We have had 7 key launches in 7 months, with more to follow in the next few. We have increased VIDA’s geographical presence with a target to cover 100 cities by this December, from just 3 cities in January.
Read more on economictimes.indiatimes.com
