How Beyond Snack is transforming the snacking landscape
Establishing consumption habits:
Traditionally, consumers selected banana chips based on trust in specific vendors or the visual appeal perceived through transparent packaging. Beyond Snack recognised the drawbacks of this approach—uncertain product quality, manufacturing processes, and cooking methods— limiting banana chips to occasional consumption.
The brand addressed this issue by implementing consistent cooking and quality standards, ensuring each production batch maintains uniform taste and texture.
Building trust through branding:
From the outset, Beyond Snack understood the importance of branding in instilling trust and creating long-term value for stakeholders. The company prioritised the cultural significance of brand engagement, emphasising the commitment to quality and reliability.
Innovative packaging for extended shelf stability:
Differentiating itself from traditional banana chip packaging, typically transparent packaging is susceptible to rancidity, Beyond Snack introduced multi-layer packaging.
This not only ensures shelf stability but also preserves product efficacy over an extended period, garnering widespread consumer acceptance and loyalty.
Accelerating results through e-commerce:
Launching just before the COVID-19 outbreak in January 2020, Beyond Snack swiftly adapted its strategy to leverage e-commerce platforms during the lockdown. The brand successfully positioned itself on major platforms like Amazon and Flipkart, capitalising on shifting consumer priorities for hygiene and quality.
