How Blockchain is Revolutionizing Content Distribution
The revolutionary technology blockchain began with cryptocurrencies like bitcoin but has since expanded beyond the worlds of finance and banking. With a slew of new businesses and applications built on the technology, these industries now represent a mass decentralization that will soon impact the whole world. Blockchain helps distribute the cost of running a platform to its various participants, but rewards them for it in equal measure.
This decentralized model is already relevant for blockchain-based solutions such as cloud storage, payment processing, and cybersecurity. Increasingly, however, the technology also plays a key role in the content distribution arena.
To many, this is a better deal than the old ways, which saw control and profits stay in the hands of content hosting companies rather than the content creators themselves. Blockchain can significantly disrupt this imbalanced status quo, and seeks to put the power back in the hands those who create and consume content.
In return for security, hosting and distribution, users of services like YouTube allow the company to profit from their content. While YouTube stars can earn a healthy living from attracting viewers to their channel, there is no doubt that many of the profits don’t end up in their pockets. It might not seem like a bad deal to some, however. YouTube is an immensely popular destination on the internet, and gives creators a reliable, high-volume platform for free. They also handle the logistics required for creators to simply focus on what they do best: create.
Blockchain is turning the tables on this model. Flixxo, a decentralized content distribution platform, allows creators to offer their content to very specialized audiences, who pay
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