How India's largest carmaker, Maruti, claimed the throne of the top SUV maker
Maruti Suzuki has swiftly emerged as the leading SUV manufacturer, surpassing its initial goal set in 2022. With an ambitious plan to capture the numero uno spot in the SUV market by the end of FY 2023-2024, Maruti Suzuki not only met but exceeded expectations, doubling its overall SUV market share from 10.5 percent in 2022 to an impressive 23 percent, a TOI report stated.
The surge in demand for MSIL's SUVs has been nothing short of extraordinary, with SUV sales now constituting over 49 percent of the company's overall demand.
A pinnacle moment occurred in November 2023 when SUVs commanded a staggering 53.3 percent of Maruti Suzuki's total sales, reflecting the unparalleled success of the automaker in the SUV domain.
How did Maruti Suzuki achieve this remarkable feat?
Diverse SUV Portfolio Appeals to All Segments: Maruti Suzuki strategically expanded its SUV portfolio, offering a diverse range of models catering to various SUV sub-segments. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki, told TOI, «The Brezza is doing roughly 14,000 to 15,000 units per month, and the Grand Vitara is doing about 11,000 to 12,000 units per month.» The comprehensive lineup, including the Fronx and Jimny 4x4, has contributed significantly to MSIL's 22.5% market share in the SUV segment.
Challenges in the Mix: However, challenges persist, with the Invicto hybrid facing lower sales due to restricted supply from joint venture partner Toyota Kirloskar.
