How new buyers are moving towards luxury living, leaving affordable home
luxury homes, leaving behind the once-dominant affordable housing segment. This paradigm shift underscores the evolving priorities of urban dwellers and the burgeoning demand for a holistic living experience.
A Lifestyle Beyond Four Walls
Gone are the days when owning a house was merely about a roof over one’s head. «Today’s buyers seek more than just a property; they desire a lifestyle. Luxury homes, offering a seamless blend of residential spaces, commercial hubs, educational institutions, healthcare facilities, and leisure amenities, fulfill these expectations. These self-contained ecosystems not only provide luxury homes but also ensure that every essential need is within arm’s reach,» Nagabhushan Reddy, Managing Director and Founder of Bengaluru-based NBR Group said.
For professionals and families, this all-in-one approach eliminates the stress of navigating congested cities for daily necessities. Residents can enjoy a morning walk in landscaped gardens, drop their children at on-campus schools, and head to work or shopping destinations without leaving the township.
The Aspiration Economy at Work
India’s burgeoning middle and upper-middle classes are at the forefront of this trend. «Rising disposable incomes, access to easy financing, and global exposure have redefined aspirations. Homebuyers today value comfort, convenience, and status symbols, all of which luxury townships promise to deliver. Millennials, in particular, play a significant role in this shift. Their preferences lean towards quality over
