How reggaeton stars are driving a basketball boom in Puerto Rico
Puerto Rico’s professional basketball league is experiencing a renaissance thanks to reggaeton stars like Bad Bunny, Ozuna and Anuel AA
CAROLINA, Puerto Rico — Vianca Braña never used to attend basketball games in her hometown of Carolina, Puerto Rico — or anywhere else in the United States territory. But in recent years, the 23-year-old has left the arena with a hoarse voice, often wearing a T-shirt that reads “Carola,” a nickname for her town.
“We started making this fun, and I wanted to represent the town where I'm from,” said Braña, who attended her first game the year Puerto Rican reggaeton star Bad Bunny bought a team in the island’s professional men’s basketball league. It was also around that time that she began placing bets on different teams across Puerto Rico with her girlfriends.
Braña’s fervor illustrates how Puerto Rico's professional men's basketball league is experiencing a revival, driven by reggaeton stars like Bad Bunny, Ozuna and Anuel AA, who are stepping into the financial game, buying local teams and helping to stack up a loyal fan base the island hasn’t witnessed in over 40 years.
What were once half-empty arenas in Puerto Rico are now packed, filled with families and young fans cheering for their favorite teams, from Los Capitanes de Arecibo in northern Puerto Rico to Los Leones de Ponce in the south.
Attendance more than doubled from 2018 to 2023, skyrocketing from some 480,000 tickets sold to nearly 1 million, according to Puerto Rico's professional men’s basketball league, whose digital presence has also soared in the past few years.
A pivotal moment in the league’s revival came in 2021, when three-time Grammy winner Bad Bunny became co-owner of Los Cangrejeros de Santurce, along with his
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