How Unifi Capital is set to navigate the MF universe

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₹20,000 crore assets under management. For the first 10 years of its existence, the company was focused only on south India, where it built its reputation, mostly by word of mouth. Twelve years later, in 2013, it opened an office in Mumbai and then started exploring the rest of the country.

At that time, the fund house had less than ₹300 crore in assets under management. Subsequently, it entered Delhi in 2016 and now have clients in 22 states. The company’s success can be gauged by the fact that many registered investment advisers (RIAs) have been recommending its portfolios to their customers.

One among them is Saurabh Mittal, RIA and founder director of Circle Wealth advisory. “I wanted my clients to have a differentiated portfolio from the traditional mutual funds that they were investing in. I saw that it (Unifi) ran a focused strategy of 10-15 stocks and had low overlap with mutual funds.

It picked stocks that were largely unknown to the markets," said Mittal, who was among the first advisors in Mumbai to recommend its portfolio in 2013. The company’s executives, including founder and chief investment officer K Sarath Reddy did not respond to any queries from Mint. A few other RIAs told Mint that Unifi Capital has one of the best client communications in the market, making it comfortable to work with the firm.

“When we want any support, the company is quick to respond and sometimes its representatives even come down to our office to discuss a client’s portfolio. They also do quarterly research, half-yearly, and annual reviews. This amount of effort they take to communicate is why Unifi appeals to me," said Rohit Shah, RIA and principal officer at ‘Getting You Rich’ That brings us to the question: How has its PMS