Plenty of companies are experimenting with the technology, called generative AI, but they are worried about how confidential data will be handled, the accuracy of AI-generated answers and potential legal liability.
IBM on Thursday announced its campaign to ease customers' qualms. The company said it would indemnify companies against copyright or other intellectual property claims for using its generative AI systems. IBM will also publish its data sets — the underlying data that is used to build or «train» the AI system — which is not standard practice among commercial providers of generative AI technology.
The announcement is an indication that, while attention has been focused on the new AI technology in chatbots such as OpenAI's ChatGPT, IBM is laying its plans to tackle the market.
IBM's customers are mostly other businesses, and persuading those companies to use new AI products means assuring them that they won't run into legal trouble. OpenAI, for example, has already been sued by a collection of authors who accuse it of infringing on their copyrights by using their books to train ChatGPT.
Over the past year, startups such as OpenAI and other industry giants such as Google and Microsoft have been much more aggressive than IBM about publicly discussing their AI work. Even Meta, the parent company of Facebook, this week introduced AI