India Inc, eateries, pubs ready pitch for blockbuster 'India vs Pakistan' World Cup match
India-Pakistan World Cup match — not just in the Ahmedabad stadium but in living rooms, pubs, restaurants, multiplexes and even offices across the country. And corporate India has started the cheer.
Restaurants, pubs, and food delivery and quick commerce platforms expect record business with sales rising 25-35% over a usual weekend day while television brands are struggling to install TVs before the start of the match after a spike in sales in the last one week, several industry executives said.
Companies working on second Saturdays, too, have ensured there is plenty on the table for employees to cheer for Team India while at work.
Executives also expect record sales of chips, namkeens, soft drinks, alcoholic beverages and pizzas on match day.
Restaurants, hotels and travel companies are going all out to woo customers with games, contests, day-long happy hours and even a special Mumbai-Goa cruise during the match. Patrons at cricketer Virat Kohli's one8 Commune restaurants in Delhi and Mumbai can get their orders for free by predicting the runs India will score in specific overs.
In this game called 'Power Play', a narrow miss will still be counted as a hit, and the offer will stand.
Cordelia Cruises will hold a special screening of the match on a cruise sailing from Mumbai to Goa and back on Saturday, said Jurgen Bailom, president and CEO of Waterways Leisure Tourism that operates the cruise ship. «We are operating at an over 85% load factor.
