India-Maldives row: Anand Mahindra hails ‘masterful move in political Chess game’ as ‘interest in Lakshadweep’ surges
India-Maldives row: Anand Mahindra, CEO pf Mahindra group, has highlighted the sudden surge of interest in Lakshadweep tourism amid the row between India and Maldives, calling it a “masterful move in a political Chess game". Anand Mahindra took to microblogging site X and shared that he had received an article by Bloomberg from his ‘Business partner in New York’. The Bloomberg article is titled-- Why Indians Are Threatening to Boycott the Maldives.
Anand Mahindra informed in his tweet that his business partner from New York had commented “Amazing PR. Now everyone is interested in finding out more about Lakshadweep". Anand Mahindra also called for a cautioned tourism in the ‘fragile’ island group- Lakshadweep.
“Now we will have to move swiftly to develop world class connectivity and high end resorts but at the same time managing access in such a manner as to preserve the fragile ecosystem of the islands", Mahindra said in his post. Surge in searches for Lakshadweep were noted but travel companies like MakeMyTrip after the India-Maldives row broke out over ‘derogatory’ remarks made by Maldivian ministers on Prime Minister Narendra Modi. MakeMyTrip (MMT) on Monday informed that it has observed a 3400% increase in on-platform searches for Lakshadweep since the visit of Prime Minister Narendra Modi to the Union Territory.
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