Indians likely to lap up iPhone 15 base models more than they wanted iPhone 14 base: Analysts
iPhone 15 base model, announced at Apple’s marquee fall event Tuesday, is expected to see a higher uptake in India as compared to the iPhone 14 base model last year, on account of significant design and feature upgrades, market trackers said.
Locally made iPhone 15 base model is expected to be made available in the first wave of launch, making it the first time that both China and India-made units will go on sale the same day. Market trackers said this underpins the optimism and confidence Apple has from the South Asian nation, amidst increasing diversification of its supply chain in China.
Tarun Pathak, research director at Counterpoint Research, predicted that the iPhone 15 base model is expected to sell 1.5 times more than the iPhone 14 base model last year, on account of significant differentiation.
“The iPhone 15 base model will be more popular this time, due to the Dynamic Island, OLED display, and 48MP cameras. We expect it to sell 1.5 times more than the iPhone 14 in the first wave of sale,” Pathak said.
Prabhu Ram, head of the Industry Intelligence Group at CMR added that the iPhone 15 model is the most compelling base variant from Apple in a long time. “The base model will appeal to upgraders upgrading from older generation iPhones, as well as switchers for whom the Pro models are out of reach”.
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However, the India-made units will not give any tangible benefits to the consumer in terms of price cuts, as the iPhone 15 starts
