Indians order Apple in 10 minutes. No, not the fruit
Apple clocked up to 25% higher sales of the iPhone 16 models on launch day compared with that of the iPhone 15 last year, with quick commerce platforms also getting into the act. But demand for the pricier Pro series surpassed supply. Several retail chains said availability of the costlier devices was at 20-25% of pre-bookings.
Market tracker Counterpoint Research said based on early estimates, Day 1 sales of the iPhone 16 and 16 Plus were 20% higher than last year, while they were about 25% higher for the Pro models.
Q-comm platforms such as BigBasket, Blinkit and Zepto entered into a delivery war for the iPhones in large cities, promising 10-minute deliveries, further pushing up sales.
BigBasket CEO Hari Menon said on X it had sold 372 iPhones in just 100 minutes. Blinkit CEO Albinder Dhindsa wrote on X at 10:30 am: «We started delivering iPhones at 8 am, and we're going to cross the 300-mark in a couple of minutes.» By noon, both the platforms were out of stock in New Delhi.
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