Apple, you’ve done it. You’ve finally got me to spend $1,200 for an iPhone as big as Antarctica. After years of resisting the biggest size, I’ve fallen into the company’s titanium trap.
Tim Cook is a Pro at Max-ing out our credit cards. The company really wants us to buy the iPhone 15 Pro Max (in case you didn’t get my joke). In a year of dismal smartphone sales, Apple’s strategy is to get those of us who are spending to spend more.
Its starting price is $100 higher than that of the iPhone 14 Pro Max last year, but it does have more storage and a more powerful zoom lens. It’s also more than half an ounce lighter, and boy does that make a difference. You don’t have to be a top-tier sucker like me.
After a week of testing all the new iPhones, I can say the more affordable—well, less expensive—models are great choices, too. As I remind readers every year, prioritize the features you need and ignore the marketing hype. For me, it’s battery and cameras.
Here are the four new phones on the menu: • iPhone 15 ($799 and up) and iPhone 15 Plus ($899 and up): The “Regulars," as I call them, have been updated with a softer color-infused glass back and the Dynamic Island software trick. They have two cameras and A16 Bionic processors. The smaller 15 has a 6.1-inch screen, and the Plus has a 6.7-inch screen—otherwise they are twins.
All the new iPhones have USB-C ports so you can now charge all your gadgets with the same cord. • iPhone 15 Pro ($999 and up) and iPhone 15 Pro Max ($1,199 and up): These have new lighter titanium edges. They have smoother-looking, always-on displays, A17 Pro processors and new “action buttons" on the side.
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