New Delhi: On Tuesday, Apple unveiled its latest generation smartphone, the iPhone 15 lineup, at its Apple Park headquarters in Cupertino, California. While the smartphones in the lineup were largely in line with Apple’s incremental upgrades offered every year, this year marked the first time that Apple began assembling its latest generation iPhones in time for the first batch of the smartphones to be sold—in India and around the world. The iPhone 15, launched with a higher resolution OLED display, a higher resolution 48MP camera, the A16 Bionic custom processor designed in-house for the iPhone 14 Pro last year, and the pill-shaped 'Dynamic Island' notch that was also introduced in the latter, will be available in India starting 22 September, and is priced onward of ₹79900.
The new 'Pro' iPhones start at ₹1.35 lakh. Apple also unveiled the first mainstream 3-nanometer (nm) custom processor—A17 Pro—used in its iPhone 15 Pro series. It also launched two new wearables—Watch Series 9 and Watch Ultra 2, with chief operating officer, Jeff Williams, affirming that the Watch Series 9 is "Apple's first-ever carbon-neutral product." Prices of the latter start at ₹41900.
The move marks the first time that Apple, through multiple contractual manufacturing partners, made its latest generation iPhones in India prior to its global launch event. So far, Apple has heavily depended on China for meeting its manufacturing demand—now, industry stakeholders say that Apple’s move shows an increasing sense of intent from the world’s most valuable company. On 16 August, Mint reported that Apple, through Taiwanese manufacturer Hon Hai Precision Industry Co.
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