Why iPhones are still pricier in India despite 'Made in India' production
Apple iPhone lovers are eagerly waiting to grab the latest iPhone 15 series phones. Preorders for these new-generation iPhones are scheduled to commence on September 15, with the official sale date slated for September 22. What's intriguing about this launch is that the pricing strategy for the new iPhone models, iPhone 15 and iPhone 15 Plus, in India, remains unchanged from their predecessors, iPhone 14 and iPhone 14 Plus.
However, a noteworthy price adjustment comes in the form of the Pro models.
The iPhone 15 Pro and iPhone 15 Pro Max now come with a slightly higher price tag. The iPhone 15 Pro is priced at Rs 1,34,900, while the iPhone 15 Pro Max is available at Rs 1,59,900. This represents an increase of Rs 5,000 and Rs 20,000, respectively.
Interestingly, Apple has also upped the base storage capacity for the iPhone 15 Pro Max from 128GB to 256GB. Importantly, this price hike isn't exclusive to India but extends globally.
Apple's presence in India has been on the rise since 2016 when the company began local production of some iPhone models. According to reports from the India Cellular and Electronics Association (ICEA) and government officials, smartphone exports from India exceeded $11 billion in the fiscal year ending in March, surpassing the $9-10 billion target.
