P&G India investing big in next-gen supply chain: CEO LV Vaidyanathan
inflation tapered off and volume growth recovered. The maker of Pampers, Vicks and Tide is also investing aggressively in the supply chain in line with the demand fluctuations.
«Historically, our supply chain has been a competitive advantage for us, and we are investing significantly to strengthen this advantage and be better positioned to handle larger capacity and higher ranges of demand volatility, while reducing over-dependence on singular nodes.
We are calling this Supply 3.0 — the next generation of supply chain — an end-to-end synchronized sustainable and resilient supply chain, amplified by data analytics,» LV Vaidyanathan, CEO, P&G India, said during its first ever investor call.
The fast-moving consumer goods market saw a 7.5% volume growth and P&G said demand eventually unlocked capital investments and triggered a positive investment cycle. Rural growth is inflecting as well, with the quarter showing 1.4% volume growth in the non-food sector after four quarters of significant volume decline.
The Indian unit of the world's second biggest consumer goods maker has invested ₹20,000 crore over the past two decades in the country which is already among its top 10 markets globally.
P&G with annual revenues of ₹16,000 crore competes mostly with Unilever's local unit Hindustan Unilever (HUL), which is nearly four times its size.
The company controls more than half the market for sanitary napkins shaving razors and has consistently gained shares in these segments despite being the market leader. The company said innovation is the key.
«Be it mining for consumer insights and customising our media outreach to reach consumers where they are, enhancing our go-to-market operations to create value for our partners, driving
