iPhone’s the Apple of its maker's eyes as its siblings enter fall season

economictimes.indiatimes.com:

Apple Inc. is expected to see lower shipments of Macs, iPads, AirPods and smartwatches this year in India even as iPhone demand continues to surge, according to industry analysts and retailers.

While Mac shipments will likely fall between 15% and 18% in calendar 2023, iPad shipments might contract 6% to 8%, analysts at technology market researcher Counterpoint told ET. Shipments of Airpods and Apple Watches will likely more than halve this year, the analysts said. They declined to give unit projections for shipments of these products.

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It could not be ascertained if this is the first time that all Apple devices, except the iPhone, will see a decline in shipments. Apple did not reply to requests for comment.

The iPhone, in contrast, is set to end the year with a 50% increase in shipments, at a time when the overall smartphone industry could decline 2%.

Taking the 152 million total smartphone shipments in CY22 as the base, this means total shipments will settle near 149 million. Of this, 6% will be iPhones at about 8.9 million units. In 2022, iPhones shipments were expected to have just crossed the 7 million-mark.

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The iPhone’s continued growth will likely result in its contribution to Apple’s overall India revenue growing from 85% last year to between 88% to 90% this year, said Tarun Pathak, research director at Counterpoint.

In FY23, Apple India’s