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IPL firms up Telcos’ data cover drive...Who’ll score more?
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Data usage per subscriber per month which stood at 21GB in December 2023, is likely to go up to 25-27GB in April-June, also factoring in previous months growth, an analyst estimated. But when it comes to revenue conversion, India’s number two telco Bharti Airtel is likely to pip rivals Reliance Jio and Vodafone Idea to record 2-3% growth, he added.
“If you observe last year’s IPL season, Airtel was the only player to show a meaningful uptick in average revenue per user (ARPU), despite Jio recording larger data consumption,” said Rohan Dhamija, head, India and the Middle East, Analysys Mason.
This is simply because the consumption remained within the daily allowance that most packs offer currently, he said.
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