IPL title rights base price set at ₹1,750 crore
BCCI) has set the base price for the IPL title sponsorship rights at ₹350 crore per year for 74 matches or ₹1,750 crore for five years. However, the cricket board's decision to grant Tata Sons the right to match the highest bid for Indian Premier League (IPL) title sponsorship rights has perplexed prospective bidders, said people familiar with the situation.
The BCCI has also advised bidders to bid for 84 and 94 matches at ₹375 crore and ₹400 crore base price, respectively.
«However, the decision will be taken based on the aggregate value of the 74 matches,» said a source privy to the development.
The BCCI plans to raise the number of matches to 84 in 2025 and 2026 and 94 in 2027.
However, executives involved in formulating the strategy for the IPL title sponsorship bids for leading companies feel the right-to-match provision will benefit Tata Sons who paid ₹670 crore over two years for the IPL title sponsorship rights.
«The right-to-match clause is perplexing.
Brands are confused about participating in the IPL title sponsorship bidding,» said a top sports marketing executive who has worked on numerous high-profile sponsorship deals.
On December 12, the BCCI released a tender for title sponsor rights for the IPL seasons 2024-2028. The tender will be available for purchase until January 8.
However, insiders noted that another way to look at the right-to-match clause is that the BCCI intends to do price discovery as Tata Sons might not be inclined to pay more than the base price.
«That said, if a brand submits the highest bid for IPL title rights and Tata Sons matches it, it will be a major loss of face for the executive who advocated the idea to the company's board,» said an executive.
BCCI is obligated to inform
