ITC expands its presence in Rajasthan with Storii Jaisalmer
ITC Hotels said on Wednesday it has signed a management agreement with Jaipur based Dangayach Group, for a property under brand Storii, in Jaisalmer, Rajasthan.
The company said Storii by ITC Hotels, Jaisalmer will be a 119-key resort located towards the east of the city on Jodhpur-Jaisalmer Road.
The resort will feature a restaurant, bar, and approximately 7000 sqft of banquet and meeting space.
Jaisalmer is one of the largest tourism districts in Rajasthan and is featured as a “must-visit” destination in most Rajasthan desert circuits.
The city offers a blend of art, architecture, hospitality, scenic beauty, and cuisine.
Jaisalmer is renowned for its unconventional desert safari with camel rides, cultural performances, and adventure activities. The company said the 'plush' interiors of the hotel and 'elegant' décor shall provide an ambiance be-fitting the cultural significance of the city and showcase the very essence of brand Storii.
Anil Chadha, chief executive, ITC Hotels, said the project is a 'tremendous' leap permitting a quick entry into a high visibility and popular leisure market with the brand Storii. «We are already present with over 800 keys across our various brands in Rajasthan. These include hotels in Jaipur, Jodhpur, Khimsar, Jaisalmer and Udaipur. Storii Jaisalmer will enable us to offer yet another unique destination experience in the Rajasthan desert circuit,» he added.
Harimohan Dangayach, chairman and founder and Atul Dangayach, the managing director of Dangayach Group, expressed
