Kareena Kapoor Khan takes over Goibibo’s socials as profile name changes to Goibebo

financialexpress.com:

Goibibo announces Kareena Kapoor Khan aka Bebo as its new brand ambassador to initiate two-way communication between a brand and its audience. This announcement coincides with the launch of Goibibo’s new campaign – ‘Hotels aise on Goibibo, full marks by Bebo’ – and a new adapted social media identity. The brand integrates cues from the actor’s most memorable roles and her name in real life to its own personality thereby converging the brand and the brand ambassador.

Goibibo has also launched a new brand film that gives voice to the main character energy of every Indian traveller with Kareena’s famous ‘Poo’ as the mouthpiece.

“We all have a main character energy to our personalities which becomes especially prominent when we are on our travel breaks. With Kareena Kapoor Khan, the brand not only gives representation to this facet of our personality but also seamlessly integrates the brand and the ambassador into a cohesive voice. Our larger campaign speaks to the evolving expectations of Indian travellers and the increasing expectations from all operators in the space. We are hopeful that our audience will be as excited as we are for this new chapter for Goibibo.” Raj Rishi Singh, chief marketing officer, Goibibo, said.

“It’s fascinating to see how Goibibo has taken such a beloved character and infused it into their new, fun campaign. Becoming Poo again, twenty years later, was such fun and it reminded me that there’s a bit of ‘Poo’ in every Indian traveller… after all, who doesn’t want to have the best holiday!” Kareena Kapoor Khan said.

The film has been conceptualised by Talented and executed by Dharma 2.0.

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