Keep the change: Domino’s offers $3 tips if you pick up your pizza yourself

theguardian.com:

An American pizza chain has started paying its customers to not get their pizzas delivered to them, as a result of a national labor shortage. Instead, Domino’s will effectively pay them to pick up the food themselves.

In a statement Domino’s has announced that it will start tipping its customers $3 that can be used towards their next order if they pick up their pizzas from the stores.

“It takes skill to get pizza from a Domino’s store to your door,” said Art D’Elia, Domino’s executive president and chief marketing officer. “As a reward, Domino’s is giving a $3 tip to online carryout customers who take the time and energy out of their day to act as their own delivery drivers. After all, we think they deserve it.”

The $3 coupon code can be claimed by carryout customers who order online between now and 22 May 2022. Customers can then apply the code to an online carryout order placed the following week with a minimum purchase of $5 before tax and gratuity.

“Domino’s carryout tips come just in time for the biggest football game of the year, which is also one of the busiest days of the year for pizza,” said D’Elia, referring to the Super Bowl which will take place in three weeks.

In recent months, Domino’s earnings have taken a hit as a result of the pandemic and fewer workers. The pizza company’s same store sales in the US declined by 1.9% in the third quarter of 2021, marking the company’s first decline in a decade.

CEO Richard Allison attributed the shrinking sales to the nationwide worker shortage, which has largely led to insufficient delivery drivers for the company. The US is currently facing record resignations in its labor force, with 4.4 million workers or 3% of the country’s total workforce quitting in September 2021.

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