LinkedIn to roll out its video offering in India
Professional community platform LinkedIn is set to launch its video offering in India, to tap into the burgeoning opportunity in the short-form video market which currently is worth $5.5 billion.
LinkedIn has observed a 60% increase in video uploads in India, compared with 45% globally, which has given it the confidence that video could open new frontiers of engagement on the platform related to knowledge sharing, career coaching and professional development, LinkedIn vice-president of product management Gyanda Sachdeva told ET.
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Offering CollegeCourseWebsiteIIT DelhiCertificate Programme in Data Science & Machine LearningVisitIndian School of BusinessProfessional Certificate in Product ManagementVisitIndian School of BusinessISB Product ManagementVisit“When we think about LinkedIn and our vision, which is to create economic opportunities for every profession in the workforce. I think we do a really good job of it, but we do it infrequently, once every few years when someone is looking for a job, once every year when someone is looking for a business lead,” she said.
“So, one of the things that we are really passionate about is increasing the frequency at which economic opportunities are getting created. And we believe knowledge sharing is the pathway to achieve that at a much higher frequency,” Sachdeva said.
Video is the fastest growing format on LinkedIn, she said. About 60% of the country’s 350 million internet users consume video content, which shows a
