Mahindra CEO says EVs to form 30% of product portfolio by 2030
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“For Mahindra, we plan to get to at least 20% to 30% adoption in the next three to five years,” Anish Shah, group chief executive officer and managing director at Mahindra said in a Bloomberg Television interview at Davos on Monday. Presently, electric vehicles account for 5% of the company’s offerings.
Shah’s comments come as the world’s most-populous nation is framing policies to woo global investors in the EV sector, betting on an eight-fold jump in green vehicles by the end of this decade.
He said Mahindra is beginning to see customers warm up to its EV models as the main issues of range anxiety — mileage per charge — and affordability have been addressed.
Shah’s company is fighting a long list of global and local automobile giants muscling in with new launches for a slice of the country’s nascent but rapidly-expanding EV market. They include local giants such as Maruti Suzuki India Ltd. and Tata Motors Ltd. as well as Asian rivals including China’s BYD Co. and SAIC Motor Corp Ltd.
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