E-commerce democratising growing luxe market, says Tata Cliq CEO
affluent Indians continuing to embrace premium lifestyle offerings, said Tata Cliq chief executive Gopal Asthana, citing strong revenue expansion at the company’s ecommerce platform for high-end products.
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The platform, Tata Cliq Luxury, posted a 30% increase in revenue so far in fiscal 2025 compared with the year before, he said. As much as 55% of the platform's gross merchandise value in the ongoing financial year has come from non-metro markets like Jaipur, Chandigarh, Lucknow, Indore, and Nagpur, Asthana told ET on Monday.
The growth has been driven by strategic expansion into new categories. «We've seen significant momentum across several segments, including Indie Luxe (which sells luxury goods from India) and our beauty business, particularly in fragrances. Our home and footwear divisions have also shown strong performance. The recent addition of premium brands, such as the launch of the Bvlgari boutique, has provided further impetus to our business growth,” he said.
Ecommerce has been instrumental in democratising luxury retail across India, providing access to consumers in tier-2 to tier-4 markets who previously had to travel up to 800 kilometres to reach the nearest luxury store, Asthana said. The growth is particularly driven by HENRYs (high earners not
