Move over alcoholic beer! Gen Z ditch the signature drink for its non-alcoholic peer in growing trend
non-alcoholic beers are steadily carving out a niche in the Indian market.
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Although currently a small segment, this trend is picking up pace, driven by the preferences of Gen Z and millennial consumers, who are placing greater emphasis on wellness and mindful drinking. Industry experts predict that this shift could shape the future of the beer market, as more brands tap into this growing demand.
While the numbers for low-alcohol and non-alcoholic beers remain modest, key industry players are noticing a significant increase in consumer interest.
Vinod Giri, Director General of the Brewers Association of India, pointed to the growing trend in urban areas, particularly in metros, where concerns around drinking and driving have spurred demand.
«There is a steady rise in demand for alcohol-free/low-alcohol beers, more evident in metros and large cities where there is a greater consciousness against drinking and driving,» Giri told ToI. He also noted that consumers are seeking options that do not compromise on taste, even when opting for alcohol-free alternatives.
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