Mahindra & Mahindra unveils new brand identity for electric vehicles. Details here

livemint.com:

SUV factory in Chakan near Pune which will have a capacity to manufacture around 200,000 electric Sport Utility Vehicle(SUVs) a year. The plant is likely to be ready by next year. The company is also planning to create a battery assembly plant to supply batteries to electric vehicles.

The first electric vehicle likely to be rolled out from Chakan next year. The auto major said that the new visual identity serves as a hallmark of quality and innovation for customers opting for electric vehicles. It symbolizes a blend of revolutionary engineering, cutting-edge technology, and environmental responsibility, offering a distinct and appealing option for those driven towards a sustainable future.

It encapsulates Mahindra's ambition to lead in the electric vehicle revolution, providing a clear and unique value proposition for modern, eco-conscious consumers. Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd., said, “This new visual identity, symbolising Infinite Possibilities, is the proud embodiment of our Go Global vision, representing our exciting, energizing, and efficient range of electric vehicles where iconic design meets revolutionary engineering and intuitive technologies. In parallel, the new Anthem – “Le Chalaang" is a depiction of the new visual identity, creating a sonic representation to resonate with new-age customers who deeply care for the planet." Pratap Bose, Chief Design Officer, Mahindra & Mahindra said, “The new identity is a visual exploration of different dimensions, proudly showcasing our all-new global electric range.