McDonald's plans $5 US meal deal next month to counter customer frustration over high prices
McDonald’s is planning to introduce a $5 meal deal in the U.S. next month to counter slowing sales and customers’ frustration with high prices
McDonald’s plans to introduce a $5 meal deal in the U.S. next month to counter slowing sales and customers’ frustration with high prices.
The deal would let customers get a four-piece McNugget, small fries, a small drink and either a McDouble burger or a McChicken sandwich for $5 in most areas, according to a person familiar with the deal who wasn’t authorized to discuss its details.
The month-long deal is scheduled to begin June 25 and will be advertised nationally. Some stores with higher costs, like those in California or Hawaii, may charge more, the person said.
McDonald’s didn’t confirm the upcoming deal when asked about it Thursday by The Associated Press. But the Chicago-based burger giant said last month that it was planning to step up deals to combat slowing customer traffic in some markets.
“We know how much it means to our customers when McDonald’s offers meaningful value and communicates it through national advertising,” McDonald's said in a statement Wednesday.
The meal deal would be a substantial discount from the list prices for the items that will be included in the limited-time deal. One McDonald’s location in Michigan charged $9.66 for the four items sold individually on Thursday.
Fast food prices have risen dramatically in the last few years due to a variety of factors, including elevated costs for labor, food and paper products. Between the first quarter of 2022 and the first quarter of 2024, the amount spent per person per visit at a U.S. fast food restaurant rose 25%, from $12 to $15, according to Technomic, a restaurant data firm.
McDonald's said earlier
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