MFs will continue to be at forefront for investors, supported by growth of SIPs: A Balasubramanian

economictimes.indiatimes.com:

«We had, of course, after seeing multiple roadshows, we collected close to about 2,500 crores of AUM, I mean, in excess of 2,400 crores and coming from about 1,20,000 investors and coming from about 13,000 roughly is the pin code, which is nothing but a reflection of the wider participation coming from across the country,» says A Balasubramanian, MD & CEO, Aditya Birla Sun Life AMC.


I just want to start by understanding a bit about this NFO and the role the entire distribution space has played in its success. What kind of contribution have we seen from digital partners?
A Balasubramanian: I think the NFO was a great success.

We had the highest ever collection from any NFO we have conducted in recent years through the quant fund. It is a diversified equity fund that invests in a mix of large-cap, mid-cap, and small-cap stocks.

The stock selections are driven by a model built using machine learning and the involvement of money managers.

The fund is being managed by Harish Krishnan, our co-CIO of equity, along with another expert who has a technology background. We had significant success after conducting multiple roadshows, collecting close to 2,500 crores of AUM, with contributions from over 1,20,000 investors and covering about 13,000 pin codes, reflecting widespread participation from across the country.

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