Nestlé evaluates Starbucks coffee launch for at-home consumption in India

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Subscribe to enjoy similar stories. Nestlé, the world's largest coffee company, is considering launching Starbucks-branded coffee for at-home consumption in India. This move would be part of its 2018 alliance with Starbucks, which granted Nestlé the rights to package and sell Starbucks' speciality roasts and instant mixes outside of coffee shops.

In 2018, Nestlé announced an agreement granting the company rights to market Starbucks consumer and foodservice products globally, outside of the company’s coffee shops. Through the association, Nestle sells a wide range of products, including Starbucks capsules for the Nespresso and Nescafé Dolce Gusto coffee machines apart from whole bean, roast and ground and premium instant Starbucks coffees, K-Cup pods, among others, in supermarkets. The agreement, however, excludes sales of any products within Starbucks coffee shops.

While the association has been extended to major markets, it has yet to reach India. “Nestlé has a global coffee partnership with Starbucks that allows both companies to bring to market a wide range of products," said Axel Touzet, head of Nestlé’s Coffee Strategic Business Unit. “We continue to evaluate similar opportunities to expand our coffee portfolio in India to target different coffee consumption moments as more and more people in India look to coffee as their favourite beverage." Speaking to reporters at the company’s coffee plant in Nanjangud near Mysore Touzet highlighted the opportunity to sell such premium products in India.