Niantic aims to increase Pokemon Go monthly active users tenfold in 3-5 years
Pokemon Go maker Niantic aims to increase the number of monthly active users for the game in India by tenfold in the next three to five years, a top executive said.
“That's going to take a significant investment, but it’s one that we're committed to," Omar Tellez, vice president for emerging markets at the company, told ET, highlighting the importance of the India market.
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Offering CollegeCourseWebsiteNorthwestern UniversityKellogg Post Graduate Certificate in Product ManagementVisitIndian School of BusinessISB Professional Certificate in Product ManagementVisitIndian School of BusinessISB Professional Certificate in Digital MarketingVisitNorthwestern UniversityKellogg Post Graduate Certificate in Digital MarketingVisitThe San Francisco-headquartered augmented reality (AR) gaming firm, in collaboration with The Pokemon Company, launched Pokemon Go in Hindi Friday as part of its localisation efforts. The game is set to be made available in the six most widely spoken Indian languages within the next two years, Tellez said.
At least 800 of the over 1,000 Pokemon creatures have been given Hindi names. The naming and translation were done by humans, rather than digital translation tools, to ensure local cultural expectations are met.
The country is at present not among the top 10 in terms of monthly active users for the company, Tellez said, but Niantic expects it to enter the top five in the next 3-5 years as a result of its current efforts.
In previous localisation efforts, Niantic had introduced the celebration of Holi and Diwali festivals within the game three years ago. While user engagement in the country naturally saw a dip during the pandemic, it has recovered with
