Nike looking to save face at the Paris Olympics, but why are they currently in trouble?
Paris Olympics 2024, where they are the official supplier of Team USA's competition uniforms.
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Why is Nike in big trouble?
However, it has not all been great at the Nike camp in recent times as they have been plagued with complaints and controversies around various sports uniforms that have been claimed to not be up to the mark. According to a Newsweek report, there have been issues around the company's financial outcomes as well as significant job cuts. Nike has also been in recent controversy around Team USA' uniforms for women athletes, which have been claimed as too revealing. However, the company is still confident that they will bounce back from these controversies at the Paris Olympics 2024.
Issues around Nike's MLB uniforms too
Among all the major issues that have been plaguing Nike, there was also a controversy around Major League Baseball uniforms, when players complained that the fabric of the clothing changed after coming in contact with sweat. Other than this, there were also severe complaints around see-through pants as well as color mismatches, says Newsweek.
<div data-placement=«Mid Article Thumbnails» data-target_type=«mix» data-mode=«thumbnails-mid» style=«min-height:400px; margin-bottom:12px;» class=«wdt-taboola» id=«taboola-mid-article-thumbnails-111969352»>Nike expecting too much from the Paris Olympics
However, analysts are of the opinion that Nike is counting too much on the outcome of the Paris Olympics 2024, as the event does not seem to hold much relevance as it earlier used to do. Revival of loyalty towards the brand just because of the Paris
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