Olympics starts see raise in brand value, get multiple advertising deals

economictimes.indiatimes.com:

Olympics medalists Neeraj Chopra and Manu Bhaker has increased significantly after companies reach out to them to tap into their popularity and connect with a wider audience. Hockey goalkeeper P R Sreejesh, shuttler Lakshya Sen and shooter Arjun Babuta too are seeing an increased demand from the companies.
Post Chopra’s silver medal, his brand value has seen an appreciation of 40-50 per cent. This was his second consecutive Olympic medal after having won a gold medal in Tokyo Olympics 2024. The Ambala boy’s endorsement fees were already at a premium, estimated at Rs 4 crore annually per brand, reported TOI.
The 26-year-old Javelin thrower is already endorsing a raft of products across 21 categories, including sports lifestyle, audio and smartphones, he is now being approached by more brands across segments – from automobiles to financial services, real estate, logistics and quick commerce, Divyanshu Singh, COO at JSW Sports which manages Chopra’s portfolio told TOI.

Chopra’s team is in advanced talks with at least more 10-15 brands. “Neeraj Chopra is India’s single biggest Olympian. Besides Olympics, his consistent victories across Asian Games, World Championships, Commonwealth Games make him India’s greatest athlete ever. Brands cannot only leverage his widespread reach across platforms but also tap into his Indian and global appeal,” said Singh, adding that they are expecting to close a few deals soon.

Manu Bhaker aims for multiple Olympic medals

Bhaker, who won two bronze medals in the