ONDC enables Network Gift Card for corporate gifting
ONDC) has enabled a network-level gift card — “ONDC Network Gift Card” — that companies can use for corporate gifting and employee engagement ahead of the upcoming festive season.
Gift cards can be loaded for a maximum amount of Rs 10,000 and are powered by the Rupay Network.
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Offering CollegeCourseWebsiteNorthwestern UniversityKellogg Post Graduate Certificate in Digital MarketingVisitIndian School of BusinessISB Digital Marketing and AnalyticsVisitNorthwestern UniversityKellogg Post Graduate Certificate in Product ManagementVisitIIM LucknowIIML Executive Programme in Data ScienceVisitCurrently, sponsoring organisations can reach out to YES Bank and Omni Card to issue these gift cards, while many other banks and fintech companies are also in the process of enabling ONDC-enabled gift cards.
ONDC chief executive Thampy Koshy explained that unlike usual gift cards, which are limited to a brand or platform, ONDC's gift cards give consumers the choice to purchase from any brand or product.
The network will be reaching out to corporate companies to encourage them to use the gift cards.
Through these cards, consumers can use any ONDC buyer app to buy from thousands of sellers on the network. Kanchipuram silk sarees, a curated collection of Blue Pottery, Tanjore Paintings, Brassware, Filter Coffee from Kalimpong, are some examples.
At the same time, leading Indian fashion and electronic brands are also available on the network.
Since its launch, ONDC has accrued 1.2 crore orders with one crore orders coming from mobility category and the remaining from other retail categories. The network gets orders from close to 180 cities in India.
While food accounts for 65%-70% of the
