Looking for a new social media platform
LONDON — Looking for a new social media platform because X, Threads and Mastodon just aren't cutting it? You could try Bluesky.
People seeking to avoid chaos, noise and political bluster in the aftermath of the U.S. elections are noticing a different mood on the Bluesky social platform, where the vibe is seemingly welcoming and there are noticeably fewer trolls.
The site announced it had rapidly added more than a million new users in the week after Election Day, and has emerged as one of the fastest growing rivals to Elon Musk’s X and similar platforms.
If you're tempted to check out the new space, here's a guide on how Bluesky works:
Maybe you're not ready to commit to adding yet another social media account. No problem — you can still look around on Bluesky without signing up because all posts and profiles are public.
You might get a sense of deja vu because the platform's look and feel are very similar to X. That should be no surprise because Twitter co-founder Jack Dorsey was an early Bluesky champion. (Dorsey's no longer involved with Bluesky, which is owned and run by its executive team as a public benefit corporation.)
If you take the plunge and get an account, you'll need a username. You'll notice Bluesky handles are a little bit different because they end by default in the site's domain, .bsky.social.
You can personalize your handle to make it more memorable, by using your own website's domain or buying a custom one through Bluesky. But it might not be something most newbie users need or want to do right away.
Bluesky boasts that it gives users “algorithmic choice” to tailor the content they're shown instead of leaving it up to the whims of a centralized system.
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