Online spends through credit cards rose sharply in festive sale season
Online shopping with credit cards is rising, fueled by deals offered during the festive season. In September 2024, shoppers in India spent Rs 1,15,168 crore online using credit cards. This makes up 65.4% of the total Rs 1,76,201 crore spent through credit cards, ToI reported on November 16 citing latest data.
The survey, which included 700 credit card users, found that 80% took advantage of special credit card offers available on e-commerce platforms. The main attractions were discounts, no-cost EMI options, and better deals overall.
This trend started earlier in the year. In April, online credit card spending was Rs 94,516 crore, which was 60% of the total Rs 1,56,498 crore spent. The portion of online spending grew to 63.4% in July, dipped slightly to 62.4% in August, and then reached 65.3% in September.
According to ToI's report (by Mayur Shetty), e-commerce platforms like Flipkart and Amazon saw a surge in sales, especially for mobile phones and electronics. This growth aligns with increased online shopping during the festive season, which started in September.
Datum Intelligence, a data analysis firm, estimates that e-commerce sales in September and October reached about $12 billion. This is a 23% increase compared to the previous year.
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