Our business changes as the society and the kitchens of India change: Rohit Kapoor, Swiggy

economictimes.indiatimes.com:

Rohit Kapoor, CEO, Food Marketplace, Swiggy, says” India is not one and there are consumers who look for different features, different benefits. The pocket hero for the value conscious consumer was launched in Gurgaon, but now it has been scaled up to other cities as well. There are multiple initiatives. We keep listening to consumers, trying to figure out what they are looking for and also sometimes inserting things which they may not be looking forward to but we are excited about and which we believe will be big in the future.”

My eyes almost popped out at some of the interesting findings that you guys had for the year gone by, 207 pizzas in a single day in Jhansi and I am sure the trends have been pretty marvellous! Anything that has really caught your eye? Anything that will continue into 2024?
Being a Calcutta boy what caught my eye was that in Durga Puja Gulab Jamuns trumped Rasgulla, that was a little surprising coming from Calcutta and growing up there. I think two-three things are becoming very strong. One is there is a clear fusion of the modern and the traditional. So, in small towns we see hot dogs selling for example whereas samosas are right up there next to each other and so many such examples. So, India is traditional in food. There is a lot of joy in discovering what we have and also experimenting around the edges quite a bit.

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Second is that events are becoming bigger and bigger and they are becoming more national in nature. For example, Ganapati used to be