One97 Communications Limited (OCL), the parent company of Paytm, has partnered with Hindustan Petroleum Corporation Limited (HPCL) to drive technology for its loyalty programme — DriveTrack (DT) Plus loyalty programme and payment solution.
With the partnership, the company will be providing technology for HPCL’s loyalty programme, empowering fleet owners in the country. Paytm has designed the DriveTrack Plus system for HPCL and has also developed multiple mobile applications to facilitate DriveTrack Plus transactions. The move will empower over 10 lakh customers across the country and will enable transporters or businesses to digitise their logistics, ensuring better supply chain management through cashless fuel purchase, easy accounting and convenient management of fuel consumption for their fleet.
“As pioneers of mobile payments, we are bringing industry-first innovative solutions for India’s businesses. We are happy to partner with HPCL to reform the DriveTrack Plus program that will enable fleet owners and operators with cashless transactions, thus driving the digital transformation in India. We are constantly coming up with technology-led innovations to ensure convenience for both businesses and customers,” a Paytm Spokesperson, said.
The company will also be deploying Paytm Card machines at HPCL petrol pumps across the country, and will be issuing DT Plus loyalty cards that can be used for secured fuel purchase. With these prepaid cards, businesses can also get insurance for their fleet crew.
“HPCL has partnered with One97 Communications Limited (OCL) to rebuild the existing DiveTrack Plus program afresh, from scratch, with improved technology and infrastructure on a completely new and improved platform. The new
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