PhonePe opens Indus Appstore for Android developers to challenge Google-Apple duopoly
Google and Apple, digital payments major PhonePe is opening its Indus Appstore to other Android developers.
The company on Saturday announced the launch of the Indus Appstore Developer Platform, which will be free for developers for the first year, after which a nominal annual fee will apply.
Elevate Your Tech Prowess with High-Value Skill Courses
Offering CollegeCourseWebsiteIndian School of BusinessISB Professional Certificate in Product ManagementVisitIndian School of BusinessISB Applied Business AnalyticsVisitNorthwestern UniversityKellogg Post Graduate Certificate in Product ManagementVisitIndian School of BusinessISB Digital Marketing and AnalyticsVisitIndus Appstore will not charge developers any platform fee or commission for in-app payments. Developers will be free to integrate any payment gateway of their choice inside their own apps.
This is a contrast to Google and Apple's app stores, which have come under fire from regulators globally for charging a 30% commission for in-app purchases as well as restricting developers over choice of payment processing system.
Further, PhonePe is expected to soon launch its Indus Appstore, which will offer a localised experience to users in 12 Indian languages.
“India is poised to have over 1 billion smartphone users by 2026 offering us a massive opportunity to build a new-age, localized Android app store. Despite being such a large consumer market, app developers have always been forced to work with only one app store — Google PlayStore — for distributing their apps. Indus Appstore hopes to provide app developers a credible alternative to the Google PlayStore — one that is more localized and offers better app discovery and consumer engagement,” said Akash Dongre, chief
