Pro Research of the Week: Forget Netflix, Here's the Streaming Stock to Consider

investing.com:

The COVID-19 pandemic gave a significant boost to streaming stocks in 2020 and 2021. Just think about it: Netflix (NASDAQ:NFLX) crossed the impressive 200 million subscribers milestone, and Walt Disney's (NYSE:DIS) Disney+ hit 100 million subscribers during those trying times.

In July 2022, streaming services in the United States overtook cable and broadcasting to capture the largest share of total television viewership for the very first time.

While subscriber growth has slowed down since then, the sector is still moving forward.

Now, the big question is: Which streaming stock should you consider adding to your portfolio in 2023 to make the most of this trend? Using InvestingPro, let's try and delve deep into the sectors' financials to answer this question.

Right now, there's an overwhelming number of over 200 streaming services available worldwide, offering a wide range of media entertainment options, from videos to music and games.

As time goes by, the streaming market is becoming more and more saturated, leading to intense competition among companies vying for the top spot. To stand out from the crowd, these companies are constantly embracing new trends and ideas that can give them a competitive edge over others.

One such trend is content localization, where streaming services target specific regional audiences by providing translations and subtitles in their preferred languages for their favorite content. This approach allows them to cater to diverse viewers and create a more personalized experience.

Furthermore, original content plays a pivotal role in these streaming services. They focus not only on localized content but also invest heavily in producing their own exclusive shows and movies. By offering unique and