'Pul ko push kaun karega': Amul shares funny insta post on Mumbai's Gokhale Bridge misalignment
Gopal Krishna Gokhale Bridge, demolished in 2022 and subsequently reconstructed, has left commuters surprised by a glaring oversight — a 6-foot vertical gap between the bridge and the adjacent Barfiwala flyover, a vital link for city traffic.
The revelation of this misalignment has prompted a flurry of reactions from citizens, with many taking to social media platforms to express their astonishment and amusement at the peculiar situation. Memes and humorous videos depicting the unusual gap have quickly spread across online communities, reflecting the incredulity of Mumbai residents.
Adding to the conversation, the renowned dairy brand Amul has weighed in with its signature wit and humor.
Through a clever illustration featuring their iconic Amul girl, the brand captures the essence of the issue with a play on words. The post showcases the Amul girl holding a string with a weight, seemingly pondering the dilemma of the misaligned bridge. The Insta post caption reads, "Pul ko push kaun karega?" [«Who will push the bridge?»], cleverly combines Hindi and English to highlight the absurdity of the situation. With a touch of levity, the tagline «Amul. Connects easily.» underscores the brand's ability to engage with topical issues in a lighthearted manner.
This is not the first time Amul has humorously addressed Mumbai's infrastructure challenges. Earlier this year, the brand celebrated the inauguration of the Atul Setu, India's longest sea bridge, with a playful wordplay on the bridge's name, «Nhava bridge will Sheva
