Quick commerce companies increase weight that can be delivered per order as consumers opt for larger packs
Quick commerce companies are increasing the total weight which can be delivered per order as consumers have started doing monthly large pack shopping from 1-10 of every month replacing modern retail stores and other e-commerce platforms.
Quick commerce companies are increasing the total weight which can be delivered per order as consumers have started doing monthly large pack shopping from 1-10 of every month replacing modern retail stores and other e-commerce platforms.
Large fast moving consumer goods (FMCG) companies also want to initiate sales of such packs through quick commerce as they do not want to miss out on the sales opportunity.
Till now, most quick commerce operators would deliver up to 15 kgs which industry executives said is getting increased to 35 kg or even a little more. Already, Swiggy Instamart has started up to 35 kg delivery on a bike in certain pin codes and Blinkit too has expanded the weight limit, executives said.
Edible oil and staples company, Adani Wilmar chief executive officer Angshu Mallick said the company is in talks with the quick commerce companies to launch more large monthly packs such as 26 kgs of non-basmati rice and 5-litre oil jars which consumers are buying from 1st to 10th of every month as part of their monthly shopping routine.
An ITC spokesperson said while earlier consumers would largely buy from quick commerce for impulse, indulgence or convenience, this behaviour has evolved over time with people also undertaking monthly grocery shopping. The company has
