Quick commerce could revolutionize healthcare, but regulatory challenges loom: Karan Taurani
«What started off as a pure FMCG consumer staples kind of a segment until about two to three years ago, today caters to multiple categories. We have seen how quick commerce has disrupted the BPC category,» says Karan Taurani, Senior VP, Elara Securities.
Tell us now with Blinkit's 10-minute ambulance service and now BB Now, as we know it, they are venturing into delivering prescription drugs. How do you assess the future of quick commerce in healthcare because the important bit is it could be game changing, it could be something that where they are spreading themselves too thin and this could be at an early stage of evolution. How do you see it?
Karan Taurani: So, if you look at the quick commerce business segment, it does have a very big demand for verticals which are impulse nature in terms of consumer buying. So, medicine that way is more of a planned purchase category. Nonetheless, this is one more category which is very important because it is a very high frequency driver. Consumers would require medicines maybe on a weekly basis or a fortnightly basis.
So, the entire proposition about quick commerce is to kind of appeal to verticals, which are very impulse in terms of purchase behaviour and also drive frequency therein. So, they have been trying multiple things. This is also something which is probably experimental for now. We will have to see the impact in terms of how things pan out from here on. But definitely, this is good news.
What started off as a pure FMCG consumer staples kind of a segment until
